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Web site design and optimisation - web site designers and optimisers- designing and optimising web sites for the search enginesSearch Engine ranking - search engine placement - search engine positioning Most search engine optimisers believe that search engine ranking, placement and search engine positioning are one of the same thing - They are not. This is one of the myths that has been built up because there is no control over what is published on the Internet especially by wannabe search engine optimisers. Search engine ranking or being highly ranked by a search engine is determined by where your web site appears in the search engine results for a given key phrase or key words that are relevant to your web site. Most search engine optimisers will concentrate on search engine ranking and ignore search engine placement and positioning because they do not understand the difference. Search engine placement is when your web site appears on a web page that has been ranked by a search engine as relevant to the search. If the web site optimiser has done his or her job properly, your web site will appear at the top of the directory in question. Search engine positioning on the other hand is when content from your web site is being carried by another web site that is highly ranked by the search engines. This is known as variable networking dynamics. Most search engine optimisers don't bother with these labour intensive and technical practices because they are labour intensive, highly technical or they just don't understand the difference. The difference however, can generate enormous levels of traffic. There is only one search engine optimisation company who seem to know how to do this: www.whereonearthgroup.com In reality, there are few search engine optimisers who know what search engine ranking, placement and positioning are. What started out as different terminologies and techniques for obtaining traffic through the search engines have been rolled into one by Internet Marketers trying to take short cuts to optimising web sites. Search engine ranking in it's own right, if your web site has been optimised will achieve high levels of visitors if you have sufficient deep content. This can be achieved by turning your web site into an online directory carrying information about other relevant web sites. You should read up on OMNI-LINKING: www.whereonearthgroup.com/web-links-exchange-links.php Your web site would therefore become a vehicle for other web sites to enjoy search engine placement through your web site be more highly ranked. Your web site benefits from more relevant traffic. So if you sell carpets and you are carry OMNI-LINKS for estate agents, your web site can enjoy traffic from people looking for property for sale. And people looking for property for sale will also potentially be looking for new carpets. Using OMNI-LINKS other participating relevant web sites are also carrying your web site details. Search engine positioning can also work wonders for search engine traffic and completes the search engine cycle. If your web site is enlarged to carry the databases of other related companies, your web site becomes a vehicle for other web sites to enjoy search engine positioning through your web site. Once again, your web site would enjoy higher levels of traffic for related businesses that could lead to potential sales and vice versa. Turning your web site into a search engine positioned directory does not just mean more traffic, it also gives visitors reason to return to your web site again and again. This is like placing your web site on a multitude of web sites because all participating web sites must reciprocate by carrying your databases. Most search engine optimisers will think that this is linking. Once again they would be wrong. This is the secret of Alchemy and the secret of turning your web site into Gold. www.whereonearthgroup.com/partnership.php Search engine rankings, search engine placements, search engine positioning, search engine optimisation. Leave it to the experts; even experienced search engineers will be reeling from all this information and realising that they are working in the dark ages of search engine optimising. Where On Earth have developed most of this technology and it is unique to them. What they do cannot be emulated by anyone. www.whereonearthgroup.com |
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