We specialise in optimising websites for top ten rankings on Google and other major search engines. We are search engine optimisers specialising in optimisation techniques to gain optimum traffic through Google.

There are few search engine optimisers with a clear understanding of how to gain top ten rankings on Google. Most search engine optimisers operate in the same way, using optimisation techniques that they have learned by reading up on the subject on the Internet. Another technique that search engine optimisers use, is to look at a website and try to emulate the meta tags and keywords in the hope of getting the same results.

The problem with this technique is that 80% of all correct optimisation is not visible to the naked eye. So just copying and pasting another websites source code into another site will make no difference whatsoever. The idiots who do this and claim to be search engine optimisers, usually do more damage than good and are normally the optimisers who are reading all the other rubbish printed on the web and taking it as gospel. This is just one reason why you should never pay search engine optimisers in advance for their services.

We talk to other search engine optimisers all the time and are always amazed at how little they know, or really understand about search engine optimisation and are blindly following optimisation techniques, which are blatantly, obviously wrong. The fact is, you cannot just look at a website and understand why it is top of Google. If it were that simple, monkeys would be able to do it as opposed to some of the chimps who are doing it at the moment.

Search engine optimisers tend to fall into three categories. A. Those that know a little about search engine optimisation but believe they know it all. B. Those that know nothing about search engine optimisation but think they know enough to get by and C. those who know they don't know it all but have a clearer understanding of how the search engine work than the rest.

Category A tend to be the ones that are forever publishing information on the Internet, forums and sending out continuous emails about how good they are at search engine optimisation, which is where most of the rubbish published about the subject comes from and is accepted as fact by other optimisers in categories A and B.

Search engine optimisers in category B base their whole SEO principals on the rubbish published by category A and so wonder why their clients complain continuously. Category C optimisers, tend to keep their information and knowledge to themselves because they make their money out of the ignorance of everyone else in the business.

Go to Google and type in - search engine optimisers - and/or - website optimisers - and see which optimisation companies are in the top ten rankings for both searches. It stands to reason that these are the companies who really understand how the search engines work. Any company claiming that they can get you a top ten ranking on Google but cannot do it for themselves are your category A and B optimisers.

Search engine optimisation is a skill that requires long term study and understanding. There are no magical formulas, no programmes that can suddenly propel your website into the top rankings of the search engines and if any SEO thinks it is all about keywords, meta tags, content and links, they only have 20% of the picture.

Optimising a website and pushing it past hundreds of millions of pages for a popular key phrase cannot be done with a few keywords and meta tags and few search engine optimisers have the knowledge to achieve this.

that requires obtaining top ten rankings on Google for high volume, popular key phrases is labour intensive, requires enormous research and understanding of the search engine algorithms. Common sense tells everyone that it cannot be that simple and gain top ten rankings when Google and the other major search engines have hundreds of millions of web pages indexed for popular key phrases.

Talk to the search engine optimisation company who put these pages in the top of the search engines.

Legitimate search engine optimisers are confident of their abilities to gain top ten rankings on Google and do not charge up front for their services. Scopula look at each project and based on its merits, your website, your competition and numerous other facts, decide whether your proposal is realistic and achievable. If they believe it would not be in your best interests, they will recommend that you opt for pay per click advertising. This is normally when the costs due to the work involved required to optimise your site, would be better invested elsewhere.

Scopula, work in this way and will advise you if the job would be both economic and profitable to have done.

Scopula have a far greater understanding of how the search engines operate and search engine optimisation than any other company.

If you have an optimisation project, we recommend that you make contact. It cost nothing to ask.