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Web site design and optimisation - web site designers and optimisers- designing and optimising web sites for the search enginesWhat is search engine optimisation and what is a search engine optimising company ? A search engine optimisers job is to configure a web site and content so that the search engines can find and index it appropriately. The search engines role is to deliver the right traffic to the most appropriate web sites. If the web site has been optimised correctly, this should not prove a problem. The web site designers' job is to create a pleasing and easily navigated web site. Ensuring that the content is relevant, interesting and constantly updated is the role of the web site owner. Optimising a web site for the search engines is pointless if the web site owner does not provide quality content. There are a growing number of search engine optimising companies entering the search engine optimising world. Most are simply individuals who have bought one of a variety of so-called optimisation programs. These search engine optimisation programmes analyse your web pages and generate reports on what you can do to make your web site more search engine friendly. Some are updated regularly to try and stay abreast of changes in Search Engine algorithms. Other search engine optimisation programmes have not been updated in years and can cause major problems. Search engine optimisation works best when, a human search engine optimiser physically optimises your web site. This can mean taking it apart and putting it back together in a different format. No search engine programme can do this, think for itself and make the decisions necessary to ensure that your web site will still function correctly. There is no substitute for the human brain - yet. There are basically two types of search engine. Search engines driven by automated robots that spider web sites and search engines operated by human editors. Most search engines use a combination of both to a lesser or greater degree. Spiders, like all programmes are limited in their ability to judge the relevance of a page for a particular search criteria. Some are able to recognise and deselect some of the more obvious attempts to fool them. Every web site owner wants to be number one on the search engines for searches pertinent to their web site. This is of course a physical impossibility, however, there is one company that can ensure your web site is optimised so that it gains higher search engine rankings, or ensure that your web site, web site content are found on other web site pages that the search engines rank highly. This is the best way to bring targeted traffic to your web site but is far too complex for us to explain here. Where On Earth are by far the market leaders in the field of search engine optimisation, so we would recommend that you visit their site: www.whereonearthgroup.com As search engine optimisers, Where On Earth can normally produce results in a few days as opposed to other search engine optimisation companies who think they are doing well if they get results in weeks. Unlike other search engine optimisation companies, they do not submit web sites to any search engines. Yet, we have seen web sites optimised by Where On Earth gain front-page rankings on the search engines within 72 hours of being optimised. This is just one example of why this search engine optimisation company is a head and shoulders above most other search engine optimisers. www.whereonearthgroup.com/website-designers-design-brighton-uk.php Where On Earth optimised these web pages and no doubt you have seen their logo or copyright on numerous other optimised web pages whilst researching search engine optimising. Proof that this search engine optimisation company understand the search engines or you would not have found this web site at the top of the search engines. Optimising a web site is a continual process of development but high search engine rankings can be achieved very quickly despite what other optimisers claim. New web sites are being indexed by the search engines every minute of every day. If these new web sites have been optimised by optimising companies who understand what they are doing, your web site could be being pushed even further down the rankings. If they are your competitors, they will be getting your business. Good search engine optimisation starts with a web site designed for the search engines. |